Tourists give Murcia a big thumbs up in recent international survey

New Turespaña data shows 96% of international visitors report being satisfied or very satisfied with their stay in the Region

According to the latest Turespaña survey of international tourists, satisfaction levels in the Region of Murcia reach 96% when combining 'very satisfied' and 'satisfied' responses, placing it alongside Castilla-La Mancha and Galicia. In fact, around 72% of foreign visitors to the Region of Murcia say they are 'very satisfied' with their stay!

Foreign tourism continues to grow steadily in the Region of Murcia. Official figures show 1,211,595 international visitors last year, up by almost 6% compared with the previous year, according to Spain's National Statistics Institute (INE). While still behind Spain's major tourist hotspots in overall numbers, the Region is gradually strengthening its position on the international stage.

The survey also highlights how positive the experience is once visitors arrive. Seven in ten international tourists describe themselves as 'very satisfied', above the national average of 69.45%.

Across Spain, Murcia now sits among the best-rated regions for visitor satisfaction, just behind Castilla-La Mancha (96.2%) and Galicia (96.19%), and ahead of established destinations such as the Balearic Islands, the Valencian Community and Cataluña.

Even at the lower end of the scale, satisfaction remains high nationwide, with all regions scoring strongly overall in the latest Turespaña analysis.

Murcia has held onto its own character and doesn't feel overrun or overly commercialised like some of Spain's bigger tourist hotspots. A lot of visitors seem to like that it still feels quite authentic, where things haven't been completely shaped around mass tourism. Murcia is also reasonably priced compared to many other coastal areas, whether that's eating out, accommodation, or just day-to-day costs. 

Just 2.29% of visitors gave neutral responses, while 1.14% said they were dissatisfied and 0.57% very dissatisfied.

Hostetur says the survey reflects the full visitor experience, including accommodation, food and drink, leisure, transport, infrastructure and connectivity.

The organisation also stresses that building a strong tourism destination takes time, with Murcia’s international market still relatively small compared with Spain's major regions. However, it says growth in recent years has been 'very significant', particularly linked to second homes and long-stay residential tourism.

Image: Archive