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3 reasons why you may be struggling to sell your home in Spain
There are many mistakes sellers make without knowing it that could be putting off potential buyers…
With over 23 years of experience in the global real estate market, founder and owner of Murcia real estate agents Micasamo, Darren Brown, has a good idea of what it takes to sell a property and where homeowners frequently go wrong.
Here are the top three reasons why your Spanish property might still not be sold, along with Darren’s expert suggestions on how to address them:
1. You haven’t homestaged
Presenting your property professionally and staging it for viewings without the seller’s presence is crucial for a successful sale. Just as you valet your car before selling it, your house should also be presented in its best light.
Professional home staging has been shown to help sell properties quicker and for more money, with an average increase of 3% in sale price. Understanding your options for home staging and elevating your property against the competition can make a significant difference in the selling outcome.
2. You’re not using the right agent
Choosing the right real estate agent goes beyond mere loyalty to a particular agency. It’s important to ask your agent what strategies they will employ to market your property effectively in a dynamic property market.
Key aspects to consider include professional imagery, floor plans, engaging property descriptions, listing on major property portals, multilingual listings, participation in property exhibitions across Europe and inclusion in an MLS (multi-listing system) to maximise exposure. Additionally, understanding how your agent attracts clients, whether through extensive marketing efforts or relying solely on a limited online presence, is crucial. Investing in marketing and employing well-trained, multilingual staff can make a significant difference in showcasing your property to potential buyers.
3. You’re using the wrong price points
Market prices for properties are influenced by various factors such as location, age, condition and size. It’s essential to ask your property agent about how they arrived at the market price for your property, including the analysis conducted and the comparables used.
Setting a high price to win your listing may not necessarily lead to a successful sale. Overpricing can turn a fresh property into a stale listing and prolong the selling process. Proper pricing, done right the first time, can significantly impact the sale timeline.
In conclusion, addressing the reasons for an unsuccessful sale requires careful consideration of how your property is presented and who you’ve chosen to represent it.
Talk to the Micasamo team today using the contact details below and find out how they can bring their experience to bear and sell your house faster:
